With the recognition of the viral video app skyrocketing, now’s the time to get more followers on TikTok!
From leveling up your posting timetable to taking part in demanding situations, and optimizing your hashtags, the innovative ways to advantage followers and build a TikTok network are limitless.
We’re sharing 12 top techniques to get greater followers on TikTok — without any shady methods!
How to Get More Followers on TikTok:
There are over 800 million month-to-month lively TikTok users global — so it’s secure to say there are enough people available to grow your following at the platform.
But getting extra fans on TikTok isn’t just a case of putting in place a profile.
TikTok is focused around the For You page — TikTok’s equal of the Explore Page on Instagram.
Instead of customers scrolling thru a news feed, TikTok curates a For You page — an infinite circulate of customized content for each user.
The For You page is filled with tips primarily based on how customers interact with other videos on TikTok.
Think of the For You web page as a mix of already viral content material and what TikTok thinks you’ll like primarily based for your preceding app interest. So with out a two For You pages the equal, there’s the possibility for each brand to get in front of the right audience.
That way that TikTok has a reasonably level playing field in relation to attaining viral status on the app. Unlike Instagram or YouTube, even money owed with zero followers can get thousands and thousands of views on a brand new video. Content virtually is king on TikTok.
For example, Later’s Head of Content Marketing Taylor Loren has over 3M perspectives on her TikTok candle academic video. At the time of posting, she had less than 50 fans on the app, and has since grown to 20K fans in only four months.
taylor_loren_ the secret hack to having your #candles melt flat on every occasion! lifehack foryou original sound – taylor loren
With this in thoughts, you really need to commit to a TikTok approach and be brave sufficient to test with this new form of video to reap the rewards.
Before we get to tactics, there are some things brands and companies ought to recognize approximately TikTok to assist define the first-class strategy for growing your TikTok community.
For many, the first factor that comes to mind whilst we say “TikTok” is lip-syncing teens and dance-demanding situations. But don’t be fooled!
Brands like The Washington Post, Aerie, and Gucci have all joined the ranks of TikTok and https://smmserv.shop/ feature gained millions of followers — and no longer from only lip-syncing and dancing!
While a good deal of their audience may be Gen Zers (with forty one% of TikTok customers being sixteen-24), that’s no longer to say their target audience isn’t dependable.
As of the next 12 months, seventy-four million humans in the U.S. Will be classed as Gen Z, so constructing brand recognition and affinity wherein they’re most lively is essential, especially seeing that they may be the following era of consumers and advocates.
Think of it as installing the groundwork early — if you could resonate with more youthful demographics now on a platform that they revel in the use of, you can sit up for them being loyal followers for years yet to come.
But, the TikTok target market is changing and is persevering with to grow in recognition. So even in case your target audience isn’t beneath the age of 24, it’s really worth retaining in thoughts that TikTok is showing no sign of slowing down.
So now’s the time to accumulate your profile so you’re prepared for when absolutely everyone (and we suggest anyone!) is on TikTok!
2: More Followers Doesn’t Equal More Sales
For manufacturers on social media, growing your following normally comes with the promise of better income possibilities or clicks thru on your internet site.
But on TikTok, your aim (for now) have to be to have a high-quality logo affinity and to provide a space where your fans enjoy engaging along with your content.
At the moment, possibilities to pressure visitors in your website is constrained on TikTok — there aren’t any clickable links in video captions.
Similarly, simplest choose users can presently add a hyperlink to their TikTok bio, however, possibilities are this may be rolled out extra extensively in the coming months.
So growing your TikTok following isn’t a fast song manner to make extra sales. But it’s far a way to accumulate a network that loves and supports your logo.
Take Fenty Beauty as an example, Fenty changed into one of the first manufacturers at the app to create their very own “Creator House”: The Fenty Beauty House.
Here, influencers and content creators came together to percentage TikTok films approximately their existence inside the house, their splendor hacks, and of route, show off the Fenty beauty line.
So rather than using TikTok to make income, Fenty founder Rihanna used it to guide the creators who were already loyal enthusiasts of the logo and constructed a TikTok community round them.
Whether you’re just beginning out in the global of TikTok or you’re trying to fireplace-up your TikTok recreation and construct a brand new strategy, we have you blanketed with our 12 top recommendations to grow your following.
Ready to take your TikTok method up a notch? Watch our unfastened 30-minute video on a way to use TikTok to develop your brand!
As we cited, the greater TikTok customers who view your movies, the more likely you’ll end up on the For You page, in the end gaining you extra fans.
There is a huge range of content material (and customers) on TikTok — which means there definitely is room for each person! Whether you’re a gamer and love Animal Crossing otherwise you’re a fan of pleasant cleaning soap reducing movies — there are motion pictures for you.
But, it’s crucial to understand you could’t cater (or attain) every body, that is why it’s a good idea to hone in on one clean and described target market. While TikTok isn’t the same as different structures, it’s still crucial to understand who you’re making films for.
Gen Zers do make up a massive populace of the TikTok audience, but don’t allow that positioned you off!
Think approximately what type of content material your target audience likes and dislikes. If you’re simply starting out, it doesn’t hurt to ask your fans on Instagram Stories. Maybe share a query or ballot decal, asking them what sort of TikTok content material they interact in and what they’d want to see from you. You may be amazed by means of what they are saying!
Also, examine your competition (if any!) and spot what they’re doing in the space.
Take Jera Foster-Fell, with the handle Jera.Bean on TikTok, for example.
She’s a social media marketer who makes use of TikTok to educate her fans. She especially offers content tips, pose tricks, and TikTok hacks (with a few fun traits and dances thrown within the blend).